Author
Jacob Downey
Demand generation at Bettermode. Writes about community as a growth channel, from the person running it.
All posts
CommunityOwned Medium Community: The Power of Building on Your Own Platform
Top brands in all industries are set apart not only by their services or products but by their ability to build a community of loyal customers. And their community is not just on public social media but on their very own properties.
CommunityCommunity Content Strategy for B2B SaaS: Planning and Execution Guide
What's the top challenge for community managers? Keeping members engaged.
CommunityHow to build an online community from scratch (and make it stick)
Most guides on how to build an online community are written by people who have never had to keep one alive. They stop at "define your purpose and pick a platform," which is roughly like a fitness plan that stops at "buy shoes." I've built community-driven growth programs inside SaaS companies for years, including a stretch at an advocacy platform where the community literally was the product, and the pattern is consistent: communities don't fail at setup. The community fails in the six weeks after launch, when the founding energy runs out and nobody planned for it.
CommunityUser-Generated Content: Transforming Audience Engagement and Brand Growth
Imagine you're at a big party where everyone is talking about their favorite products. Now picture if the company could hear all these excited conversations and share them with the world. That's what user-generated content (UGC) is all about.
Support and successCustomer Self-Service Guide for B2B SaaS: Boost Customer Satisfaction and Reduce Support Costs
Customers want a hassle-free experience when they choose your product, including easy setup and proactive support. They'll move on to another solution if they don't get what they need. That's why developing customer self-service channels should be one of your top priorities.
CommunityPrivate Community Platforms for B2B SaaS: When and How to Build Exclusive Spaces
Private online communities offer an intimate setting, exclusivity, and higher engagement quality due to the safe environment they provide. This makes them an excellent solution for group coaching, customer communities, employee networks, and other sensitive groups.
CommunityBuilding a Brand Community for B2B SaaS: Strategy and Implementation Guide
There are many types of brand communities—from communities built by software companies for customer support and success, to those that bring consumers closer to their favorite brands. Yet all these communities have one thing in common: they strengthen the relationship between the brand and its customers.
CommunityCultivating Loyalty with Connections: 8 Customer Engagement Strategies for 2026
You can’t build a large customer base without engaging them first. But your customer engagement efforts shouldn’t stop once someone buys. Keeping users interested in the post-sale stage builds loyalty and encourages them to stick with your brand. Doing this isn’t easy. But companies now have more ways to engage with customers than ever before. This article will outline some of the best ones.
CommunityBettermode vs Higher Logic: In-Depth Analysis for Community Builders
If you're serious about scaling an online community, you'll need to decide on the right community platform. That decision begins with thorough research, and Bettermode vs Higher Logic is a common comparison for B2B SaaS companies.
Support and successSelf-Service Onboarding: A Guide for SaaS Businesses
As your SaaS business grows, so does the challenge of onboarding new customers effectively. While high-touch onboarding works for enterprise accounts, it doesn't scale for the volume of customers most SaaS companies serve.
CommunitySlack Alternatives: 15 Best Apps for Customer Communities and Team Communication
Slack Alternatives: 15 Best Apps for Communities and Communication Global revenue in the Productivity Software sector has been growing steadily and is expected to hit $88.59 billion by 2029. The reason? Productivity.
Support and successSelf-Service Website Construction: A Step-by-Step Guide
According to research, nearly 90% of customers would switch to a competitor if it could provide a better customer experience. To meet these growing demands, businesses are turning to self-service website construction—a solution that provides intuitive, 24/7 support.
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Put community activity in your CRM
Bettermode syncs members and what they do in your community to the CRM, so sales and success can see who is engaged before the next call.