The community platform for people and AI agents

Community gives marketing a bettermode.

Bettermode is the community platform organizations rely on to connect buyers and customers, build trust and drive measurable impact on revenue.

Teams at Lenovo, Mercedes-Benz, Webflow, Bosch, Ancestry, SafetyCulture, Logitech, HiBob, ViewSonic, BILL, Aspect, Digital.ai, FlutterFlow, Redzone, Yoto and Xano run their communities on Bettermode.

Buyers changed how they buy. Community is how you keep up.

Be the answer when buyers ask AI.

Every question answered in your community becomes a public page that search engines index and AI assistants cite. When a buyer asks about your category, the answer comes from your customers, on your domain.

See how owned answers work

Give word of mouth a home you own.

Customers trade playbooks in public, and prospects watch real practitioners vouch for you long before they ever talk to sales.

See how advocacy works

Turn belonging into revenue.

Events, recognition and peer help give customers reasons to stay close between launches. That closeness shows up in renewals and expansion.

See how belonging works

One community platform. Eight jobs on the marketing plan.

Owned answers and AI visibility

Answer a question once in public and it keeps working, showing up for the next thousand buyers who ask the same thing.

Proves:

Indexed pages, organic traffic and AI citations, growing over time.

Advocacy and social proof

Your most engaged customers reveal themselves through what they do, so the advocate list builds itself.

Proves:

Identified advocates, reference volume, quotes ready for campaigns.

Demand capture and CQLs

High-intent behavior, like comparing plans and asking migration questions, becomes pipeline signal your CRM can actually see.

Proves:

Community-qualified leads, influenced pipeline, faster deal velocity.

Events that keep working

The recording and the discussion around it stay put, so the audience you build for one event carries into the next.

Proves:

Registrations, repeat attendance, on-demand views over time.

The content engine

Member conversations surface the real questions and language your content team turns into the next piece.

Proves:

Content sourced from threads, outperforming the rest of the calendar.

Product launches

Announcements land with an audience that chose to be there, and early reactions show you what the market will say before it says it.

Proves:

Launch reach, discussion volume, feature activation.

Brand and belonging

Customers get a place to connect with each other as much as with you. That belonging is what keeps them around when a rival ships the same feature.

Proves:

Returning members, direct traffic, member tenure.

Retention and expansion

Onboarding, best practices and peer education live in one place customers actually visit after they buy.

Proves:

Retention and NRR, expansion signals, feature adoption.

Four colleagues laughing together over coffee

Meet Toggy. The team of agents that helps run your community.

Getting your Bettermode community up and running is easy. Toggy’s agents do the heavy lifting: they assemble and brand your space, then keep it healthy as it grows, reviewing every post as it lands. AI Answers runs on the same engine, turning what members have already said into instant, sourced replies. You launch in a day, and running it never becomes a second job. No engineering required.

Build

Describe your community and Toggy Build assembles it: spaces, permissions, your brand in place. A live draft in minutes, ready for review.

Grow

Toggy Grow introduces members to the people and answers they need. Every connection sparks the next, so your community grows on its own.

Moderate

Toggy Moderate reviews every post as it lands: spam out, edge cases flagged, everything else live in seconds. The queue takes care of itself.

Plugs into the stack you already run.

Sync members and activity to HubSpot or Salesforce, route conversations to Zendesk, Intercom and Jira, register event RSVPs in Zoom and automate the rest with Zapier. 100+ native integrations, plus a full API for everything else.

Best practices for better communities.

Visit the blog

A category leader on G2, voted by the people who use Bettermode.

Bettermode’s automated reputation system, robust content organization features, and balanced communication capabilities helped us drive engagement with a personalized approach.

Marlee Margolin CSR Activation Manager, IBM

Your community has a better mode.

  • G2 Leader, Summer 2026
  • G2 Easiest To Use, Mid-Market, Summer 2026
  • G2 High Performer, Enterprise, Summer 2026
  • G2 Best Support, Enterprise, Summer 2026
  • G2 Fastest Implementation, Mid-Market, Summer 2026
  • G2 Users Most Likely To Recommend, Mid-Market, Summer 2026

94%

of B2B buyers used an LLM during their most recent software purchase.

Source: 6sense, 2025

Common questions

Anything we missed, ask in a demo.

What is Bettermode?

Bettermode is an all-in-one community platform: discussion forums, events, knowledge base and member analytics on your own domain. Marketing teams use it to turn customer conversations into search visibility, advocacy and pipeline.

How does a community generate pipeline?

High-intent behavior inside the community, like comparing plans or asking migration questions, syncs to your CRM as community-qualified leads. You see which deals the community touched and how they move.

How long does it take to launch a community on Bettermode?

Most teams launch within days. Toggy Build assembles spaces, permissions and branding from a description; what’s left is inviting your members.

Can we migrate from Discourse, Gainsight, Circle or Khoros?

Yes. We move your members, content and structure from your current platform and guide the process end to end, so you switch over with minimal downtime.

Does Bettermode integrate with HubSpot and Salesforce?

Natively, along with the rest of your stack. Member activity syncs to CRM records, and a full REST and GraphQL API covers anything custom.

What security and compliance standards does Bettermode meet?

Security is built in. Bettermode is SOC 2 Type II compliant and supports GDPR and enterprise-grade data protection standards.

How much does Bettermode cost?

Starter is $199 a month, or $149 a month billed yearly. Growth is $1,750 a month, or $1,500 a month billed yearly. Premium is priced on request, and you can start with a free trial without a credit card.

What are Bettermode’s AI agents?

Toggy is Bettermode’s team of AI agents. Toggy Build assembles a community from a description, Toggy Grow introduces members to the people and answers they need and Toggy Moderate reviews every post as it lands and flags edge cases for your team. Bettermode’s MCP server also connects your community to the AI assistants your team already uses.

Is there a free trial?

Yes, and it starts without a credit card. Book a demo instead if you’d rather see it against your own use case first.

Get started

Own the growth channel your competitors can’t copy.

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