Your next case study is already posting.
The customers who love you are already answering questions and showing their work in your community. Bettermode turns that activity into a list of advocates you can call on, receipts attached.
The problem
Advocacy programs die in spreadsheets.
When sales needs a reference, someone emails five CSMs and waits. The list goes stale the week after it’s built, because it was assembled by hand instead of by behavior.
of consumers trust recommendations from people over branded content.
Source: Nielsen
How it works
Advocates identify themselves.
Activity is the application
Accepted answers, event turnout, helpful threads. Members build a public record of advocacy before anyone asks them to join a program.
Signals rank the list
Badges, leaderboards and member analytics keep a live roster of your most engaged customers, ranked by what they actually do.
Proof is ready when you need it
Quotes, reviews and reference calls come from people with a public track record. Sales stops cold-emailing CSMs for names.
The advocate ledger
Every advocate comes with receipts.
An advocate sourced from activity arrives with context: what they built, what they answered and what they said about you, all linkable.
Signal
What they did
Ordinary participation, logged as it happens.
- Accepted answerMigration thread
- Hosted an eventOps office hours
- Left a reviewWritten on their own profile
- Helped a new memberWelcome thread
Advocate
Who they are
One profile, with the history attached.
Ravi S.Head of ops, Fernbank
Asset
What you can use
Every piece links back to where it was said.
“We moved two teams over in a fortnight and nobody filed a ticket.”
Members shown are illustrative. Nothing is published as advocacy without the member opting in first.
What you can prove
Three numbers, measured in your own stack.
We’re not going to invent a benchmark for you. These are the metrics this use case moves, and where each one comes from.
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Identified advocates
A ranked, living list of members whose behavior marks them as advocates, exportable to your CRM.
Example value: 127 active advocates -
Reference coverage
Advocates mapped across segments and products, so the next enterprise deal has a matching reference on file.
Example value: 14 segments covered -
Campaign-ready proof
Quotes and threads cleared for reuse, each with a link back to the original conversation.
Example value: 63 quotes cleared
IllustrativeExample values. The real numbers come from your own stack.
The features that do the work
Everything this use case runs on.
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Badges and gamification
Recognition members can see, signals you can rank.
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Leaderboards
Your most helpful members, surfaced weekly.
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Member profiles
The public track record behind every advocate.
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Member analytics
Activity scored and segmented, never eyeballed.
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CRM sync
Advocates land in HubSpot with their history attached.
“We stopped hunting for references. The community shows us who our champions are before we ask.”
The advocate sourcing playbook.
A 90-day plan for standing up an advocacy motion on top of the community you already run: the signals worth tracking, the badge ladder that encourages them and the handoff that puts advocates in front of sales without burning them out.
90 days
From lurkers to references on file.
Get started
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