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Discussions and moderationThreaded spaces, kept healthy Q&AAnswers members can find Knowledge baseSelf-serve help and docs

EventsLive and on demand GamificationPoints, badges, levels Member networkingProfiles, DMs, connections

Analytics and attributionTie activity to pipeline AutomationsNo-code workflows Content amplificationReach past the community

Agentic community Toggy, the AI team that runs your community Build sets it up, Grow keeps conversations moving, Moderate reviews every post and explains every call. Explore toggy.ai

Eight jobs on the marketing plan

Owned answers and AI visibilityAnswers search engines and AI assistants cite. Advocacy and social proofAdvocates surface themselves. Demand capture and CQLsHigh intent becomes pipeline signal. Events that keep workingEvery session gets a durable home.

The content engineThreads feed the content calendar. Product launchesLaunch to an audience already opted in. Brand and belongingA place customers would miss. Retention and expansionWhere customers keep learning.

The eight jobs One community, eight jobs on the marketing plan Flip the switch and one community starts powering every channel you already run. See how it works

Connect and automate

HubSpotCRM and marketing

SalesforceCRM

Zapier8,000+ app workflows

Google AnalyticsTraffic and behavior

Support, comms and events

IntercomMessenger and member data

ZendeskKnowledge base search

SlackTeam notifications

ZoomNewRSVPs registered in Zoom

Build anything 100+ integrations Plus a full REST and GraphQL API and webhooks for the rest. Browse all

Learn

BlogPlaybooks and trends GuidesBuild a community that lasts TemplatesThirty-two live communities for inspiration EventsWebinars, live and on demand Customer showcaseCommunities built on Bettermode

Support

Help centerDocs and how-tos Developer docsAPI and SDKs Product changelogWhat shipped

Our community Join the Bettermode community Community builders swapping playbooks, event recordings and product news, in a community we run on Bettermode. Visit the community

Author

Jacob Downey

Demand generation at Bettermode. Writes about community as a growth channel, from the person running it.

All posts

Customer community: what it is and how B2B SaaS teams build one

A customer community is an online space where your customers help each other, talk to your team and tell you what to build next. For a B2B SaaS company it's one of the few channels that does work for support, product, customer success and marketing at the same time, because one good thread can answer a ticket, surface a feature request and turn the person who answered it into a future reference.

Jacob Downey

Oct 10, 2019 10 min read

Put community activity in your CRM

Bettermode syncs members and what they do in your community to the CRM, so sales and success can see who is engaged before the next call.

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Contact timeline Live

MR Maya RamosAnswered “SSO setup” in Product Q&A 2m

JL Jordan LeeJoined the Advocates program 1h

AK Aisha KhanRegistered for Community Office Hours 3h

Engagement score +12 this week

NewFree tools

Make the case for community

Two tools for the meeting where someone asks what community is worth.

Calculator

Community ROI calculator

Put a number on community before and after the sale, across the eight marketing jobs. Every input is yours to change.

Average contract value$ Customers Active in the community% Retention liftpts $48,000a year kept by retention alone

The full calculator adds expansion, AI answers, word of mouth and CQLs, then compares the channel with your CAC.

Open the full calculator

Build vs. buy

You built a community in Claude. Now what?

A story from the Saturday prototype to month nine, with the running cost of building and buying side by side at the end.