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Your community, on every HubSpot contact

Bettermode keeps a HubSpot contact current for each member: who they are, which spaces they joined and what they posted. Your CRM, marketing and success teams see community activity where they already work.

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Available on Growth and Premium plans

G2 Leader, Online Community Management G2 Fastest Implementation, Mid-Market, Online Community Management G2 Most Likely To Recommend, Mid-Market, Online Community Management

What syncs

Every member, on the contact record

Bettermode keeps a HubSpot contact for each member current, with the properties and activity your team already works from.

  • Members become contacts

    Each member gets a matching HubSpot contact. Bettermode creates one when none exists, or updates only the contacts you already have if you prefer.

  • Properties that enrich

    Name, tagline, profile URL, member ID and join date land in their own property group, next to everything HubSpot already knows about the person.

  • Activity on the timeline

    Joining the community, publishing a post or reply and joining or leaving a space are logged on the contact timeline.

  • Space membership as a property

    A Spaces property lists every space a member belongs to, so it works in lists, filters and workflows like any other field.

Put it to work

Community behavior, in the tools your team already runs

Once it’s in HubSpot, community data behaves like any other contact data. Segment on it, trigger on it, report on it.

  • Segment by what members do

    Build active lists from space membership and community activity, combined with the CRM data you already have.

  • Trigger workflows from community activity

    A first post or a new space membership can start a sequence, a task or an internal alert.

  • Give sales and success context

    Reps open a contact and see what the person asked, answered and joined, without leaving HubSpot.

  • Report on community like a channel

    Once community activity is contact data, HubSpot’s own lists and reports can answer which customers are active and what they did next.

Setup

Connect once, then choose what flows

Install the HubSpot app from your Bettermode app library, connect with your HubSpot login and set three options. No code and no keys to paste.

  • Install and connect

    Install the HubSpot app, click Connect HubSpot and approve the permissions in your HubSpot account.

  • Name the field category

    Choose the prefix your community properties carry in HubSpot. Set it once; it stays for the life of the connection.

  • Decide what flows

    Turn contact creation on or off, and choose whether member activity is sent as timeline events.

Good to knowExisting members sync the next time they update their profile or act in the community. To backfill everyone at once, export your member list and import it into HubSpot.

More integrations

Part of a connected stack

What the HubSpot integration powers

The jobs this connection feeds

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