Author
Jacob Downey
Demand generation at Bettermode. Writes about community as a growth channel, from the person running it.
All posts
Support and successThe Future of SaaS Customer Support: 2026 Trends and Expert Predictions
In the wake of the pandemic, customer support underwent a profound transformation. Remote operations became the norm, compelling businesses to embrace and scale digital channels to offer around-the-clock service.
CommunityHow to build a community forum people actually use
Most advice about community forums is really about software, and software is the easy part. Any decent platform hands you spaces, permissions, and moderation tools in an afternoon. What no platform hands you is members who want to post, and that is what this guide is about.
CommunityCommunity advertising for B2B brands: where to advertise and how to earn the room
Community advertising means reaching people through the communities they already belong to. For a local business that usually means sponsoring a youth team or buying space in a neighborhood newsletter. For a B2B brand it means three things: paying to appear inside the communities your buyers use, showing up in them as a useful member, and building a community of your own that does part of the advertising for you.
Community10 Discourse alternatives in 2026, grouped by why you're leaving
Discourse is the best pure forum software around. It's open source, it has more than a decade of plugins behind it, and for long-form technical discussion it's still hard to beat. Most teams that leave it aren't unhappy with the threads. They leave because of what sits around the threads: the server they have to run, the plan they have to buy, a design that looks like Discourse instead of their product, or a CRM that can't see any of it.
CommunityBettermode vs. Khoros: Which is Better for Your B2B SaaS Customer Community
Bettermode and Khoros are two popular choices for businesses looking to build and engage online communities. But it can be difficult to know which one will meet your needs. We compare Bettermode vs Khoros to help you make an informed choice.
Community20 Community Space Ideas for B2B SaaS Customer Communities
In school, did you have a group of friends who were closer to you than other classmates? The same goes for online communities. There's a diverse set of members who share a common connection, but certain cohorts share specific passions. It's natural for them to form groups for focused, deeper discussions.
CommunityHow to moderate an online community (tools, rules and AI)
Community moderation is the work of keeping an online community safe, on topic and worth coming back to. It covers writing the rules, reviewing what members post, acting when someone breaks a rule, and handling appeals. The setup that works in 2026 is layered: software takes the first pass on every post and comment, and people make the calls that need context.
CommunityCustomer Experience and Online Community: How Communities Reshape CX
Although it has become a norm for companies to claim they're "customer-centric," the actual point of differentiation comes from companies that truly execute what they claim. If we simply observe our interactions with different brands, this becomes evident.
CommunityMember Appreciation for B2B SaaS Communities: Expert Tactics That Work
Showing appreciation to community members is the key to keeping your community engaged, active, and growing.
CommunityCustomer Engagement Reimagined: Leading Alternatives to Gainsight Digital Hub for B2B SaaS
inSided Alternatives: Top Community Platforms for Customer Engagement Building an online community has significant benefits—boosting collaboration, sharing knowledge, and increasing engagement, loyalty, and sales. But success depends on choosing the right platform.
CommunityEmail Sequences for New Community Members: A Guide to Automated Welcome Campaigns
Your community is growing and members are joining. Just like you welcome a guest to your house, as a community builder, you must welcome your members. That's when onboarding comes into the picture. A welcome email and automated email sequence can play a critical role in engaging members and prompting them to contribute.
CommunityKnowledge base software in 2026: 11 tools compared on real pricing
Knowledge base software is a tool for writing, organising and publishing articles that answer questions, either for your customers in a help center or for your own staff in an internal wiki. The good ones are judged on how well people find the right article, not on how many articles you can store.
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Put community activity in your CRM
Bettermode syncs members and what they do in your community to the CRM, so sales and success can see who is engaged before the next call.