Author
Jacob Downey
Demand generation at Bettermode. Writes about community as a growth channel, from the person running it.
All posts
CommunityCustomer Success vs. Customer Support for B2B SaaS: Roles, Differences, and Integration
Customer experience drives business success. Create one that people love and your company will improve retention and loyalty, speeding up growth and increasing revenue in the process.
Support and successCustomer feedback tools: the categories, how to choose, and the one we run ourselves
I have bought, ripped out, and rebuilt more customer feedback tools than I would like to admit. Survey tools, idea boards, a social listening platform nobody logged into after month two. Here is what all that trial and error taught me: the tool is the easy part. The hard part is picking one your customers will actually use and then doing something with what they tell you. This guide is the version I wish someone had handed me, the categories of customer feedback tools that exist, how to choose between them without drowning in feature lists, and what we run at Bettermode on our own product.
CommunityInternal Buy-In for Online Communities: How to Get Organizational Support
Are you a community manager looking to create an online community for your customers? While the idea is sound—consolidating community initiatives in a single space where you can connect people, host discussions, and run events—the caveat is convincing your internal team and securing required resources.
CommunityCommunity-Driven Customer Success for B2B SaaS: Strategies That Scale
Customer success drives any good SaaS business strategy. Customer success can lead to increased satisfaction, decreased churn, and increased lifetime value. However, customer success managers have a long way to go before they can reach those milestones.
CommunityAI-Powered Community Management for B2B SaaS: Strategies and Prompts
With powerful AI systems tools like ChatGPT, Claude, and Bard Gemini, mundane, repetitive tasks that once bogged down consumed community managerscan now be automated. Which means you ' time can now be automated. This means can less spend less time creating content and more time engaging with your audience routine content and more time engaging with customers.
CommunityCommunity guidelines: examples, a template, and how to enforce them
Community guidelines examples from seven real brand communities, a full template to copy, and how to enforce the rules with people and AI.
CommunityCommunity Engagement Planning for B2B SaaS: A Practical Guide
Communities happen when people who share the same challenges and goals gather. Great communities emerge when community leaders know how to engage members and ensure ongoing participation.
CommunityCustomer Onboarding for B2B SaaS: A Complete Implementation Guide
Customer onboarding plays a critical role in ensuring customers are successful with your product, especially for SaaS businesses. Not only does high-quality onboarding improve customer experience, but it's also directly linked to retention.
Support and successCustomer Feedback Collection for B2B SaaS: Methods and Best Practices
Customer feedback has a significant impact on any business. Collecting feedback, listening to customers, and actively working on improvements based on what you hear can transform your products and strengthen customer relationships. For B2B SaaS companies, gathering authentic customer feedback in a scalable manner is a key business objective.
CommunityWelcome Email Examples for Online Communities: Crafting Impactful First Impressions
You're about to launch your online community—you've designed it exactly the way you need, created structure to organize content, and posted seed content. Now you need a memorable welcome email.
CommunityDigital Customer Engagement for B2B SaaS: Building Relationships Across Channels
In today's digital landscape, effective communication is the cornerstone of thriving online communities. Among the various tools at our disposal, Direct Messages stand out as a powerful means of fostering personal connections and facilitating private conversations.
CommunityAudience vs. Community for B2B SaaS: 7 Key Differences That Matter
Many B2B SaaS companies use "audience" and "community" interchangeably—but they represent fundamentally different approaches to customer engagement. Understanding the distinction helps you build the right strategy for your goals.
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Put community activity in your CRM
Bettermode syncs members and what they do in your community to the CRM, so sales and success can see who is engaged before the next call.