Author
Jacob Downey
Demand generation at Bettermode. Writes about community as a growth channel, from the person running it.
All posts
CommunityEssential Customer Engagement Metrics You Need to Track in 2026
Improving customer engagement often sounds like a buzzword community managers use to sound trendy. However, this approach is grounded in measurable metrics that go way beyond surface-level indicators such as the number of likes and comments.
CommunityCustomer Advocacy Program: Building Loyal Customers Who Promote Your Brand
A customer advocacy program can be one of the most powerful tools for building loyalty and driving growth. Unlike traditional marketing strategies, it turns your most satisfied customers into passionate promoters of your brand.
CommunityCommunity Growth Strategy for B2B SaaS: A Comprehensive Playbook
Branded online communities are one of the most valuable assets a business can create. The value delivered by communities hugely impacts key business functions—customer support, product ideation, brand evangelism, and content marketing. And since the community is fully owned by your brand, you have complete control over the data and messaging.
CommunityLMS Community: Connecting Learning with Engagement
What is a learning management system? What is an LMS community, and how does it contribute to customer satisfaction?
CommunityMedia Brand Community Building: Essential Best Practices
Building an online community for your media brand takes time and effort to organically grow engagement. You need to understand your audience, speak their language, and provide value through your content. You need to start conversations, respond quickly to comments, and build relationships.
CommunityBuilding Better Products: Community-Driven Customer Feedback Collection with Online Community Platform
Customer feedback has a significant impact on any business. Collecting feedback, listening to customers, and actively working on improving experience based on that feedback helps you improve products and services. Gathering authentic customer feedback in a scalable manner is a key business objective.
CommunityCommunity Website Builders: How to Choose One (5 Compared)
Building an online community from scratch and maintaining it isn't easy. The process can require a lot of time, effort, and even hiring a developer.
CommunityCommunity Automation for B2B SaaS: Workflows That Scale Engagement
People are driven by processes, and it's all the more important for companies where groups of people work collaboratively. For instance, when a prospective client expresses interest by sending a message, you have a set process to engage with them. It might involve connecting with the right salesperson, showing a demo, recording requirements, and sending a pricing plan.
CommunityCommunity Touchpoints in the Customer Journey: Mapping Engagement That Drives Retention
Customer relationships and customer experience are the ultimate frontiers for establishing market dominance. They directly impact customer lifetime value. However, this is easier said than done—especially considering the competitors and distractions trying to capture customer attention.
CommunitySupport community: what it is and how it reduces support tickets
A support community is a place where customers get answers from your team, from each other, and from everything that's already been answered. Run well, it takes a real share of repetitive questions off the support queue. This guide covers what a support community is, how it reduces tickets, how to measure deflection, how it compares with a help center, and where AI answers fit.
Support and successSelf-Service Best Practices: The Complete Guide
According to research, only 15% of customers are satisfied with self-service offerings—despite 53% of businesses believing they're doing a great job. This stark disconnect reveals a troubling truth: customer expectations are being overlooked.
CommunityInternal Community: Why It Matters and How to Build One
Did you know that around 80% of employees are somewhat disengaged at work? This work-for-the-money approach results in low employee retention, making it challenging for organizations to keep employees satisfied and engaged.
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Put community activity in your CRM
Bettermode syncs members and what they do in your community to the CRM, so sales and success can see who is engaged before the next call.