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On demand Webinar with SlapFive

From Customer Advocacy to AI Discovery

The New Community Playbook.

Buyers now ask ChatGPT, Claude and Google’s AI which vendor to pick, and the answers repeat whatever public customer voices they can find. This session is about making sure the voices they find are your customers’, on purpose.

  • Recorded live on
  • 48-minute recording, Q&A included
  • Free to watch on demand
  • Jeff Ernst Jeff ErnstCEO and Co-Founder, SlapFive
  • Ami Asadi Ami AsadiChief Product Officer, Bettermode
Co-hosted with SlapFive

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What the session covers

Your customers’ words are now your search strategy

A moderated conversation about the customer proof you already have, and how buyers find it now that more of them start their research with AI assistants. Jacob moderates, with Jeff on the advocacy side and Ami on community. The last few minutes are open Q&A.

Advocacy and community as one program

Why community conversations and customer advocacy work better together: the community shows which questions buyers keep asking, and your advocates can answer them credibly.

Content buyers and AI assistants can find

What makes that kind of content easy to find, for buyers and for the AI assistants they ask.

A first step for the next 30 days

Built from a question buyers ask all the time and customer proof you already have.

Speakers

Two sides of the same playbook

Advocacy from SlapFive, community and AI discovery from Bettermode.

Jeff Ernst

Jeff Ernst

CEO and Co-Founder, SlapFive

Jeff founded SlapFive to make customer voice a system of record for customer marketing and advocacy teams: advocate sourcing, references and customer proof. He brings the advocacy half of the playbook and the programs that feed it.

Ami Asadi

Ami Asadi

Chief Product Officer, Bettermode

Ami leads product at Bettermode and has spent the past year on the AI layer of the platform: AI answers, the MCP server and the Toggy agents.

Jacob Downey

Jacob Downey

Go-To-Market, Bettermode moderator

Jacob runs go-to-market at Bettermode and has spent years on the advocacy and community side of B2B marketing.

Up next, live

How to Take Your Community From Post-Sale to Pipeline

, 2:00 pm ET, with Jacob Downey.

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