Live webinar October 29 2:00 pm ET
What community earns in your 2027 plan, and how to show it in pipeline.
Jacob Downey from Bettermode walks through which community jobs belong in a 2027 plan, two plays to run this quarter, a first pass at the community-qualified lead and one live look at agents doing the heavy lifting. A working session with Q&A, in partnership with Customer Marketing Alliance.
Jacob DowneyGo-To-Market, Bettermode
Free, 45 minutes, live with Q&A. Can’t make it live? Register anyway. Every registrant gets the recording.
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Why watch
Advocacy programs, references, a customer advisory board, maybe a locked community for the top hundred accounts. That’s where community has lived in customer marketing, and it works. It also leaves most of what the marketing team does untouched: search and AI visibility, demand capture, events, content. Open the doors and the same community starts doing those jobs, for buyers who read it and never join. Jacob Downey, Go-To-Market at Bettermode, walks through it as a working session with plenty of time for your questions: which of the eight community jobs belong in a 2027 plan and which you can assume, two plays to run this quarter, a first pass at the community-qualified lead and how to report it to a board, and where agents already carry the load, with one live look inside the Bettermode community.
You’ll walk away with
Brand, belonging and retention you already own. The session goes deep on AI visibility, demand capture and events, and places advocacy, the content engine and launches around them.
Send your next content download into the community instead of a sales sequence, and make the community the home for your next event, before, during and after.
Which signals count, why a rolling 90-day window, how community sits inside multi-touch attribution next to MQLs and a way to report it that a board will accept.
One live look at agents working in the Bettermode community: what gets handed off today, what still needs a person and the wish list.
Go-To-Market, Bettermode
Jacob runs go-to-market at Bettermode and has spent years on the advocacy and community side of B2B marketing. He wires community activity into HubSpot, Salesforce and the rest of the revenue stack, and covers both halves of the session: what community does for the marketing plan, and how it shows up in pipeline.
LinkedInRegister once and you get the live session and the recording.
Run your own
Bettermode runs live sessions, AMAs and meetups inside your community, and the RSVP list, the discussion and the recording stay on the event page once it’s over. Already hosting in Zoom? One RSVP registers the member on your Zoom session.
Zoom registration is available on Growth and Premium plans.
