Brand and belonging
A place for the brand’s people, under the brand’s name
The Mercedes-Benz Community lives at community.mercedes-benz.com, not on a vendor’s subdomain, and Mercedes-Benz presents it as one of its own programs. On mercedes-benz.com it sits in the Exclusive section, and the site menu lists it beside SILVER ARROWS, the AMG Private Lounge and Mercedes me ID.
It’s opening one region at a time. Where it hasn’t arrived yet, the address leads to a Mercedes-Benz page that says the platform is on its way and promises content and exclusive experiences when it lands. In the regions where it’s open, more than 249,000 people have already joined.
At a glance
- The community runs on the brand’s own domain
- Mercedes-Benz lists it with its other exclusive programs
- It rolls out region by region
- 249,000+ members in Bettermode’s records
