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Podia: where course creators stop working alone

Since 2014, Podia has helped people turn what they know into online courses and digital products. Its community on Bettermode gave those creators peers to learn from, live workshops and an open line to the Podia team.

Podia
The Podia community home page on Bettermode: a welcome banner, product news, creator discussions and Q&A, with spaces for announcements, introductions, feedback and events

Key components

  • Feed
  • Announcements
  • Q&A
  • Discussion
  • Product update
  • Member directory

Results

  • 132% Growth

    Engagement Rate

  • +37%

    Member Retention

Brand and belonging

Fewer creators going it alone

Selling a course online can be a lonely job. Podia saw that many of its creators felt isolated, with nowhere to meet peers, swap what worked or build the confidence that running an online business takes.

So the community started with people. A new creator could say hello, ask questions and be linked with a seasoned creator who’d been through it, instead of working it all out alone. Members showed each other their work in an "I made this" space, with a leaderboard on the home page.

  • Discussion forums

    Spaces for questions and for sharing experience as it happens.

  • Peer networking

    Creators connected with each other for collaboration and support.

Events that keep working

Live workshops, a click from the conversation

Podia ran live webinars and workshops, led by experts, to help creators build new skills. They were listed in the community’s own Events space, a click away from the discussions where creators already were.

Retention and expansion

Help that keeps creators building on Podia

Creators wanted a direct line to Podia staff, and the community gave them one, for help and for feedback. A Podia feedback space collected their ideas and a Podia questions space gathered what they asked, while resource libraries held guides, tutorials and best practices.

Results, as Podia’s story reports them

  • 132% growth in engagement rate
  • 37% increase in member retention
  • More creator success stories
  • Strong, supportive working relationships
  • Better online courses and products

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