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CommunityWhat is customer advocacy, and how to build it
I have spent most of my career on the demand gen side of the house, and the cheapest pipeline I ever found did not come from ads. It came from customers who liked us enough to tell other people, on the record, without being asked twice. For a stretch I worked at what was the largest customer marketing and advocacy platform around at the time, where the entire business was turning happy customers into a force that markets and sells for you. So I have run this motion, watched it work, and watched it fail. The failures almost always trace back to the same thing: treating advocacy as a campaign you run instead of a relationship you keep.
CommunityCommunities of Practice: Driving Knowledge Sharing and Customer Success in B2B SaaS
Growth doesn't happen in a vacuum. It happens inside a community.
CommunityOnline Community Management: A Complete Guide
Community management is closely tied to company growth. According to research, 88% of community professionals believe community is critical to their company's mission, and 63% say community management is their primary responsibility.
CommunityCommunity Building Mistakes: 10 Pitfalls B2B SaaS Companies Must Avoid
Building a customer community seems straightforward—launch a platform, invite customers, watch engagement grow. But most communities fail to deliver expected value, not because of bad intentions, but because of avoidable mistakes.
CommunityHow to Create a Forum Website: Your Complete Beginner’s Guide
Creating online forums is a great way to build supportive communities around your business. These forums help attract new customers and keep existing ones by giving users a place to connect and share their thoughts about your brand.
CommunityScary Good: How Community Conflicts Strengthen Bonds
Although companies generally try to avoid conflicts, any brand community with loyal members is actually driven by an undercurrent of conflict. Members become loyal to a community because of a clear set of distinctions that separates them from others.
CommunityAccelerating Product Adoption: How Community Drives Customer Onboarding for B2B SaaS
Customer onboarding plays a critical role in ensuring customers succeed with your product, especially for SaaS businesses. Not only does high-quality onboarding improve the customer experience, but it's directly linked to retention. That's where community can help.
CommunityEngaging Content for Online Communities: Formats That Drive Participation
Creating highly engaging and fresh content is paramount for community growth. Community members tend to return when they get to consume new content. Modern social media sites focus on this to improve stickiness—there's always new and personalized content in your feed.
CommunityDigital Customer Engagement: How to Elevate CX and Boost Loyalty
A few years ago, you could get away with a delayed email response or a clunky chatbot. Today? Not so much.
CommunityOnline Community Survey: From Questions to Actionable Data
As a community manager, you might wonder if your community offers the value members expect. A great way to find out is through an effective community survey.
CommunityDigital Communities for B2B SaaS: The Foundation of Modern Customer Engagement
Think of your favorite café. Not the one closest to you, but the one where the barista remembers your name, where you've met people you never would have talked to otherwise, where you feel like you belong.
CommunityThe 1% Rule in B2B SaaS Communities: Understanding and Optimizing Participation
In many online communities, a small percentage of members contribute most of the content while others remain passive. This phenomenon—often called the "one percent rule" or "90-9-1 principle"—is one of the most important dynamics to understand when building and managing communities.
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Put community activity in your CRM
Bettermode syncs members and what they do in your community to the CRM, so sales and success can see who is engaged before the next call.