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Bettermode blog
Articles on community building, customer engagement, customer success and more
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MarketingUser retention: how to measure and improve it
User retention refers to how many users keep logging in and using your product over time, rather than trying it once and drifting away. I work in demand generation at Bettermode, close enough to our product-led funnel to know an uncomfortable truth: acquisition numbers look great in a deck, but user retention decides whether any of it was worth the spend. A product that keeps users compounds; a leaky one just rents traffic. This guide covers how to measure user retention with cohort analysis and the retention curve, what a good user retention rate looks like, and the levers that actually improve user retention.
MarketingCustomer retention rate: how to calculate it (formula and benchmarks)
Customer retention rate is the percentage of customers a business keeps over a specific period, measured without counting the new customers added along the way. I run demand generation at Bettermode and spend real money acquiring customers, which is exactly why I watch retention so closely: every customer the company retains is acquisition budget I do not have to re-spend. This guide covers the retention rate formula with a worked example, benchmarks across different industries, the related customer retention metrics worth tracking, and the levers companies actually use to keep more customers.
CommunityBest customer portal software in 2026: 11 tools compared
Customer portal software gives the people you serve a secure place to log in and help themselves: check a project status, open and track support tickets, share files, pay an invoice, or find an answer without emailing anyone. The category covers everything from a five-person accounting firm giving each client a private workspace to a SaaS company running customer support for fifty thousand people, and the tools built for those two jobs have surprisingly little in common.
CommunityCircle community platform: an honest review of the pricing, the fees, and who it fits
Circle is a community platform built for creators, coaches, and course sellers who want to run a paid membership in one place. It handles discussions, courses, events, live streams, and payments under your own brand, and it does that well enough to be the default choice in the creator market. It charges a transaction fee on everything you sell, and its enterprise features sit behind a custom-priced top tier, which is where it stops being the obvious pick for a company running a customer community.
MarketingVoice of the customer (VoC): methods, programs, and how to actually use it
Voice of the customer, or VoC, is the practice of gathering what customers tell you across every channel, making sense of it, and acting on it before they have to say it twice. It turns scattered customer feedback into one honest view of what customers actually need from you. I have spent my career in demand generation, including a long stretch at what was the largest customer marketing and advocacy platform around at the time, where listening to customers was the entire product. So here is a secret most marketers will not say out loud: the best campaign copy I ever shipped was lifted almost word for word from support tickets and community threads. The customers wrote it. I just noticed.
MarketingHow to build a brand ambassador program (steps and examples)
I'm Jacob Downey, and I run growth at Bettermode. Before this I spent two years on the growth team at the largest customer marketing and advocacy platform around back in 2022, where ambassador programs were not a side project, they were the entire product. So I had a front-row seat to hundreds of them launching across B2B companies of every size, and a pretty clear view of which ones were still running a year later and which ones quietly died.
MarketingCustomer marketing: turning existing customers into a growth channel
Quick introduction. I'm Jacob Downey, and I run growth at Bettermode. My background is the acquisition side of marketing: paid media, outbound, events, the demand gen playbook most B2B teams run. So I'm not your typical community manager, and community is not where I started.
Support and successCustomer Engagement Software for B2B SaaS: Platform Selection Guide
From a marketer's point of view, customer engagement is a way to inspire more sales and increase revenue. But engaging customers is much more than that.
CommunityEnterprise Social Networks: From Benefits to Platform Selection
Enterprise Social Network (ESN) refers to internal online communities created by businesses. These tools are successors to company intranets, providing organizations with an online space employees can use to communicate, share information, and track projects.
CommunityHivebrite pricing explained: plans, costs and how it compares
Hivebrite publishes starting prices for two of its four plans. As of September 2026, Core starts at $895 per month and Flex at $1,995 per month, both billed annually. Prime is priced after a discovery call and Custom Fit is custom. That puts the entry point at $10,740 a year for Core and $23,940 a year for Flex, before any extensions or services.
CommunitySlack vs. Discord: The Ultimate Comparison
With a great variety of community collaboration tools on the market, it can be hard to choose the one that fits all your needs. This guide compares the top-rated platforms—Slack vs. Discord—to help you choose the best option for your use case.
CommunitySlack community pricing in 2026: what a community on Slack really costs
You can run a community on Slack for free, and for a small, closed group that's often the right call. The catch is history: on the free plan, messages and files older than 90 days are hidden, and data older than a year is deleted. Paid plans keep everything, but they're priced per active member: Pro is $7.25/member/month billed annually ($8.75 monthly) and Business+ is $15 ($18 monthly). With Slack's Fair Billing Policy you only pay for members who are actually active, so a 2,000-member community where a quarter of people show up costs about $3,625 a month on Pro.
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Put community activity in your CRM
Bettermode syncs members and what they do in your community to the CRM, so sales and success can see who is engaged before the next call.