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Bettermode blog

Articles on community building, customer engagement, customer success and more

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Illustration of two options side by side, one checked, for the post: How Bettermode Notification Tools Boost Member RetentionCommunity

How Bettermode Notification Tools Boost Member Retention

What type of notifications can I send to community members with Bettermode Platform?

Illustration of a community with spaces in the sidebar, for the post: 9 types of online communities, with real examples of eachCommunity

9 types of online communities, with real examples of each

The main types of online communities are support communities, brand and customer communities, communities of practice, learning communities, communities of interest, membership communities, communities of action, local communities, and communities of circumstance. What separates them isn't the software they run on. It's why members show up: to get help, to get better at something, to share a passion, to get something done, or to find people in the same situation.

Illustration of an FAQ with one answer open, for the post: SaaS Customer Support: A Complete Guide for SaaS CompaniesSupport and success

SaaS Customer Support: A Complete Guide for SaaS Companies

SaaS companies are subscription-based businesses. That means they need to keep customers happy with high-quality service to retain them for the long term. The key element in retention is the product itself—customers won't stay around if they can't achieve their goals using the software.

Illustration of a member leaderboard, for the post: How to Build Brand Loyalty Through Community ExperiencesCommunity

How to Build Brand Loyalty Through Community Experiences

Brand loyalty is no longer about offering quality products or services—it's about creating meaningful, lasting connections with your customers. One of the most powerful ways to foster these connections is by offering exclusive community experiences.

Illustration of a member leaderboard, for the post: Intentional Community Member Onboarding: Expert StrategiesCommunity

Intentional Community Member Onboarding: Expert Strategies

In community management, the proverb "first impressions last" rings true. Onboarding plays a critical role in shaping a member's journey, perception, and ongoing interaction within a community. Effective onboarding ranges from traditional welcoming tactics to a multifaceted strategy encompassing education, engagement, and sustained support.

Illustration of a question with an accepted answer, for the post: From Seed to Thriving Ecosystem: Mastering Organic Community GrowthCommunity

From Seed to Thriving Ecosystem: Mastering Organic Community Growth

The one common question both small and large companies have asked us when conceptualizing a community is how exactly to build one. Smaller businesses are more keen on building the online community in an organic manner. However, we see that when companies want to initiate discussions by targeting their audience, they are perplexed about the starting point and keeping up with the momentum.

Illustration of a bar chart trending up, for the post: Data-Driven Support: Leveraging 14 Metrics for Team SuccessSupport and success

Data-Driven Support: Leveraging 14 Metrics for Team Success

Can you estimate the percentage of customers who don’t do repeat business after one bad customer service experience?

Illustration of a megaphone with member messages, for the post: Brand Advocacy for B2B SaaS: Turning Customers Into Authentic PromotersMarketing

Brand Advocacy for B2B SaaS: Turning Customers Into Authentic Promoters

Every company wants its customers to rave about its products or services. Whether it's the benefits they receive from using your products or the excellent customer service you provide, you want people to view your brand positively.

Illustration of a five-star customer review, for the post: How to Strengthen Customer Relationships with Brand-Led CommunitiesCommunity

How to Strengthen Customer Relationships with Brand-Led Communities

We've probably all complained about how the online world has affected our communities. However, technology has fostered more wide-reaching and sometimes more meaningful kinds of community than ever before.

Illustration of a community connected to other tools, for the post: Social Login: Leveraging Easy Access for Enhanced User OnboardingCommunity

Social Login: Leveraging Easy Access for Enhanced User Onboarding

Imagine you're trying to join a new website, but you have to fill out a long form with lots of information. What if you could join with just one click using your favorite social media account?

Illustration of a comparison list with one option checked, for the post: Customer Success Technology for B2B SaaS: Building Your Tech StackSupport and success

Customer Success Technology for B2B SaaS: Building Your Tech Stack

Customer success requires technology that helps teams understand customer health, scale engagement, and drive outcomes. The right technology stack enables proactive customer success at scale, connecting customer data to action.

Put community activity in your CRM

Bettermode syncs members and what they do in your community to the CRM, so sales and success can see who is engaged before the next call.